Touring is a big part of the music industry, it’s a must for every artist to do local gigs and live concerts for their fans. It’s helpful for gaining new fans and to consolidate the existing ones.
There are different types of artists tours in the business, all of them depend on the size of the band and the followers.
For small bands and artists, a local tour and gigs will be convenient. For international and big bands, touring around the country or worldwide will be the best option.
I will focus this article in small bands and independent rappers. You will need three things for local touring and gigs.
A Manager – It’s very important for an artist career to focus on the creative side of the music, during this time, a manager can take care of the business side of the music. Arrange record deals, talk with difficult people, accounting and for small bands, the manager can act as the touring manager.
Booking agent – This person is the one in charge to look for and hire venues for you. It’s not only about finding a place to make a gig, it’s also about finding the right one for your band.
A FOH Engineer – FOH ( Front of House ) Engineer is the one in charge of the sound in the live gig. All venues have a local engineer who can help you with this task, but the issue is that this engineer don’t know anything about you. If you add a FOH Engineer to your crew, he will make your band sound better in every different place.
Tourings is very important to consolidate your fans and gaining new ones. Reaching cities, towns places that you will never reach with your social media campaign.
Every artist need an official site and official social media accounts to spread the word. With a website, you can capture new fans with the mailing list and send them updates about your gigs. It’s also important, to be active in social media every single day.
Gigs and tours have been growing for few years now. Meanwhile, the music sales were going down, the gigs were more alive than ever. The new technologies and effects make the live concerts in a good experience.
Remember, take care about your gigs, they will bring you success and good figures.
I hope this article will convince you to do local gigs if you haven’t done it yet. I will post more articles about gigs, equipment and type of contracts. Stay tuned and subscribe to my mailing list!